Clear Directions for Safety: It is essential for businesses to provide clear directions for customers and visitors. Additionally, signage must be installed safely without interfering with building facilities, emergency exits, or other infrastructure. Furthermore, clearance zones should always account for exit lighting equipment specifications.

Driver Visibility: For safety, signs should not be placed at 90-degree angles to drivers’ line of sight. Additionally, signage should be angled at least five degrees away from right angles to reduce potential distractions. Importantly, signage structures must avoid projecting into road carriageways or hard-surfaced parking spaces.

Bylaw 25—Clearance and Setback Requirements: Faced signs in roadside areas should maintain a safe vertical clearance. Additionally, they should be set back an appropriate distance from traffic signals and roadways to avoid any interference with signals or pedestrian movements.

Copy and Layout: Advertisements must avoid any resemblance to road controls like traffic signals. Therefore, dominant colors that could compete with traffic signs are often restricted. Reflective elements, which may be mistaken for traffic control devices, are prohibited. Moreover, messages should be clearly visible, with a recommended minimum font size of 150mm for readability.

Lighting Conditions: Avoid using large illuminated red areas, as these may be mistaken for traffic signals or vehicle tail lights, particularly under wet night conditions.

Video & Animated Content: Video or animated signs visible to drivers or located within road reserves are prohibited, as they can distract drivers. Additionally, signs containing video snippets or animated components will not receive approval.