Introduction
Dubai continues to lead in innovative urban regulations, this time with outdoor advertising standards that prioritize safety and modern design. On November 25, the Roads and Transport Authority (RTA), in collaboration with Dubai Municipality and the Department of Economy & Tourism, issued a new edition of the “Dubai Out-Of-Home Advertising Manual.” The guidelines clarify influencer and creator partnerships while introducing creative advertising opportunities.
Aligned with Dubai’s 2040 Urban Plan, these guidelines support the vision of a sustainable, inclusive, and globally connected community. By simplifying processes and fostering a favorable business environment, the RTA and its partners position Dubai as a prime destination for OOH advertising investment. Dubai RTA Outdoor Advertising Guidelines 2024
Improved Site Selection: Advertisers are encouraged to choose optimal locations away from traffic lights and pedestrian crossings, enhancing overall safety.
Enhanced Traffic Safety Standards: The manual mandates specific spacing and standardized design elements to maintain clear driver visibility and reduce glare.
New Billboard Construction Guidelines: Instructions now cover the durability of billboards, including digital integration.
Expanded Advertising Formats: The guidelines introduce new formats like 3D ads and drone displays, allowing advertisers greater visibility. Dubai RTA Outdoor Advertising Guidelines 2024
Ready to enhance your brand’s visibility? If so, contact us today for professional 3D signage solutions in Dubai that will help your business stand out in a competitive market. We look forward to collaborating with you! Together, we can achieve great results and create signage that truly reflects your brand identity.
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