Dubai RTA’s New Outdoor Advertising Guidelines 2024 Dubai RTA’s New Outdoor Advertising Guidelines 2024 Introduction Dubai continues to lead in innovative urban regulations, this time with outdoor advertising standards that prioritize safety and modern design. On November 25, the Roads and Transport Authority (RTA), in collaboration with Dubai Municipality and the Department of Economy & Tourism, issued a new edition of the “Dubai Out-Of-Home Advertising Manual.” The guidelines clarify influencer and creator partnerships while introducing creative advertising opportunities. “The sun, with all those planets revolving around it and dependent on it, can still ripen a bunch of grapes as if it had nothing else in the universe to do.” – Galileo Galilei New Face of Advertising The updated OOH Manual embraces various advertising formats, including 3D promotions, drones, and advanced lighting and laser technology. These changes allow Dubai to maintain its competitive edge in global advertising while safeguarding motorists and pedestrians. The standards aim to improve city aesthetics without compromising safety for residents and visitors. Dubai RTA’s New Outdoor Advertising Guidelines 2024 Dubai Urban Plan 2040 Aligned with Dubai’s 2040 Urban Plan, these guidelines support the vision of a sustainable, inclusive, and globally connected community. By simplifying processes and fostering a favorable business environment, the RTA and its partners position Dubai as a prime destination for OOH advertising investment. Dubai RTA Outdoor Advertising Guidelines 2024 Key Improvements in the 2024 Manual Improved Site Selection: Advertisers are encouraged to choose optimal locations away from traffic lights and pedestrian crossings, enhancing overall safety. Enhanced Traffic Safety Standards: The manual mandates specific spacing and standardized design elements to maintain clear driver visibility and reduce glare. New Billboard Construction Guidelines: Instructions now cover the durability of billboards, including digital integration. Expanded Advertising Formats: The guidelines introduce new formats like 3D ads and drone displays, allowing advertisers greater visibility. Dubai RTA Outdoor Advertising Guidelines 2024 Willow art advertising llc Contact Us Today Ready to enhance your brand’s visibility? If so, contact us today for professional 3D signage solutions in Dubai that will help your business stand out in a competitive market. We look forward to collaborating with you! Together, we can achieve great results and create signage that truly reflects your brand identity. Get Started

Understanding Dubai’s Updated Rules for Outdoor Advertising​ Introduction The Roads and Transport Authority (RTA) of Dubai recently published a comprehensive set of new regulations for outdoor advertising. In collaboration with Dubai Municipality and the Department of Economy and Tourism, the RTA released a 112-page Out-of-Home (OOH) Advertising Manual. This document provides essential information on permitted display locations, signage design considerations, and safety standards for installations. For businesses and advertisers, it is crucial to adhere to these updated guidelines to ensure compliant and effective advertising throughout Dubai. “The best advertising is done by satisfied customers.” — Philip Kotler Revised Guidelines Highlights: Clear Directions for Safety: It is essential for businesses to provide clear directions for customers and visitors. Additionally, signage must be installed safely without interfering with building facilities, emergency exits, or other infrastructure. Furthermore, clearance zones should always account for exit lighting equipment specifications. Driver Visibility: For safety, signs should not be placed at 90-degree angles to drivers’ line of sight. Additionally, signage should be angled at least five degrees away from right angles to reduce potential distractions. Importantly, signage structures must avoid projecting into road carriageways or hard-surfaced parking spaces. Bylaw 25—Clearance and Setback Requirements: Faced signs in roadside areas should maintain a safe vertical clearance. Additionally, they should be set back an appropriate distance from traffic signals and roadways to avoid any interference with signals or pedestrian movements. Copy and Layout: Advertisements must avoid any resemblance to road controls like traffic signals. Therefore, dominant colors that could compete with traffic signs are often restricted. Reflective elements, which may be mistaken for traffic control devices, are prohibited. Moreover, messages should be clearly visible, with a recommended minimum font size of 150mm for readability. Lighting Conditions: Avoid using large illuminated red areas, as these may be mistaken for traffic signals or vehicle tail lights, particularly under wet night conditions. Video & Animated Content: Video or animated signs visible to drivers or located within road reserves are prohibited, as they can distract drivers. Additionally, signs containing video snippets or animated components will not receive approval. Integer a justo vitae arcu fermentum. Introduction to Dubai Outdoor Advertising Regulations The Roads and Transport Authority (RTA) has established clear outdoor advertising regulations to ensure both safety and visibility. Businesses must follow these rules to avoid penalties and enhance the city’s aesthetics. By complying with Dubai outdoor advertising regulations, businesses can contribute to a safer and more organized city. Key Guidelines for Signage Placement Businesses must ensure that signage does not obstruct building facilities, emergency exits, or other critical infrastructure. The clearance zones must meet emergency exit specifications, as dictated by Dubai outdoor advertising regulations. Safety and Visibility for Drivers Signs must not block a driver’s line of sight. Dubai outdoor advertising regulations require businesses to angle signage to minimize distractions and maintain safety. Clearance and Setback Requirements Bylaw 25 requires businesses to set signage back from traffic signals and roadways to prevent interference with traffic flow and pedestrian movement. Design and Layout Considerations Businesses should avoid creating signage that mimics traffic controls. Dubai outdoor advertising regulations prohibit using dominant colors or reflective materials that could confuse drivers. Lighting and Video Content Restrictions The regulations ban illuminated red areas in signage to prevent confusion with traffic signals or vehicle tail lights. Additionally, businesses must avoid using animated or video content in signs visible to drivers to minimize distractions. Willow art advertising llc Contact Us Today Ready to enhance your brand’s visibility? If so, contact us today for professional 3D signage solutions in Dubai that will help your business stand out in a competitive market. We look forward to collaborating with you! Together, we can achieve great results and create signage that truly reflects your brand identity. Get Started