Dubai RTA's New Outdoor Advertising Guidelines 2024
Introduction
Dubai continues to lead in innovative urban regulations, this time with outdoor advertising standards that prioritize safety and modern design. On November 25, the Roads and Transport Authority (RTA), in collaboration with Dubai Municipality and the Department of Economy & Tourism, issued a new edition of the “Dubai Out-Of-Home Advertising Manual.” The guidelines clarify influencer and creator partnerships while introducing creative advertising opportunities.
New Face of Advertising
The updated OOH Manual embraces various advertising formats, including 3D promotions, drones, and advanced lighting and laser technology. These changes allow Dubai to maintain its competitive edge in global advertising while safeguarding motorists and pedestrians. The standards aim to improve city aesthetics without compromising safety for residents and visitors. Dubai RTA’s New Outdoor Advertising Guidelines 2024
Dubai Urban Plan 2040
Aligned with Dubai’s 2040 Urban Plan, these guidelines support the vision of a sustainable, inclusive, and globally connected community. By simplifying processes and fostering a favorable business environment, the RTA and its partners position Dubai as a prime destination for OOH advertising investment. Dubai RTA Outdoor Advertising Guidelines 2024
Key Improvements in the 2024 Manual
Improved Site Selection: Advertisers are encouraged to choose optimal locations away from traffic lights and pedestrian crossings, enhancing overall safety.
Enhanced Traffic Safety Standards: The manual mandates specific spacing and standardized design elements to maintain clear driver visibility and reduce glare.
New Billboard Construction Guidelines: Instructions now cover the durability of billboards, including digital integration.
Expanded Advertising Formats: The guidelines introduce new formats like 3D ads and drone displays, allowing advertisers greater visibility. Dubai RTA Outdoor Advertising Guidelines 2024
Better Future for OOH Advertising:
This joint initiative by the RTA, Dubai Municipality, and the Department of Economy & Tourism, with input from a global consulting firm, not only standardizes design elements but also promotes landscaping that reflects Dubai’s identity. This framework makes Dubai’s OOH ad space more attractive to advertisers while maintaining a modern infrastructure.
Conclusion
Dubai’s updated outdoor advertising regulations balance creative freedom and safety standards, supporting the city’s growth as a smart and sustainable urban hub. The new guidelines open doors to innovative advertising methods like 3D ads and drone displays, enabling advertisers to achieve their campaign goals while adhering to safety requirements. As Dubai moves forward, these developments will continue to shape its advertising landscape. Dubai RTA’s New Outdoor Advertising Guidelines 2024
